Abby + Wade

meet the founders

Dynamic duo and electric partners Abby and Wade bring vibrant energy into the world through a unique and fresh approach to creative media creation. Both native digital creators and seasoned creatives, their roots in creator-propelled media has been an enormous advantage when collaborating with partners, as the media landscape continues to radically transform and evolve. Both originally from Montana and now based in Los Angeles, they have a strong appreciation for seeking out unique perspectives, experiences, and a vivacious passion for original storytelling. They each bring their own eclectic individuality to the space through gripping video while encouraging their communities online and off to celebrate their originality.

Abby, a seasoned multidisciplinary artist, brings her mind-bending creativity into the world while encouraging others to embrace their individuality and reminding them that "Different is Dope."

Wade, a creative director and adventure personality, uses his boundless energy and vibrancy to encourage others to find their own stoke to bring into the world.

Together they adore exploring the most wild, inspirational corners of the earth, and passionately seek out off-the-beaten-path kind of adventures in every endeavor, both professionally and personally.

“The world is always at a deficit of color and connection, so our mission is to bring an absurd amount of creative energy and vibrancy into everything we do to enrich the lives of others.”
— Abby + Wade

our love story:

  • Abby Wren is a multifaceted artist and outspoken advocate for unconventional beauty standards. After losing all of her hair, eyelashes and eyebrows to the autoimmune disease Alopecia, she began using bold, colorful, creative makeup to express her femininity, encouraging others to celebrate their differences proudly.


    Before her work across social media, Abby was known for her original, editorial makeup techniques across the stages of New York Fashion Week and the Emmy Awards.

    Her signature bald look has become her iconic canvas, as she transforms herself into vibrant, colorful, mind-blowing creations and characters. Growing up in rural Montana, community building and creating a supportive environment for others was woven into the fabric of her identity at an early age, and she now uses her artistry to help uplift others around the world.

  • Wade is an award winning creative director with boundless energy and passion for telling stories with a fresh perspective. With a background in captivating TV host and personality work, Wade loves activating his electric style to excite and entertain through creative, adventurous content.

    Originally from Montana, Wade grew up a competitive freestyle skier, and the outdoors have been woven into the fabric of his identity since an early age. Wade's creative style is fun, bright, eccentric and original. His passion is to encourage others to bring their own individuality into the world, in hopes to make it a more approachable and inclusive space for new adventurers and creators.

    Since transitioning from athlete to digital architect, Wade now runs a creative shop with his fiancé Abby in Los Angeles.

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