CASE STUDY:

CoLab Stage Recap

The GoPro Mountain Games

Focus: Activating year 2 of the CoLab Stage to elevate creative media coverage and engage the Mountain Games community through an interactive, creator focused amplification - The CoLab.

About the Stage

For the 2024 Mountain Games, Wrenegade Media brought more energy, creativity and a brand new Game Show to the CoLab Stage!

In 2024, Wrenegade Media worked as VVF's creative partner to help develop, manage, and execute a public facing stage dedicated to interactive and inspiring creator-focused activations.

These activations included live art demos, music collaborations, storytelling, impactful discussions and a unique game show to elevate the stage. This was also an opportunity for fans to meet and interact with some of their favorite online creators, and the energy was electric!

Watch the 2024 CoLab Stage:

On-Stage Activations

Art, Music, Inspiration & Collaboration

Throughout the weekend, The CoLab presented a curated schedule of activations centered around education, entertainment, and inspiring stories. The CoLab created a unique opportunity to leverage creator-generated content around the games and created a buzz both on and offline.

Gus Glasser + Abby Wren

Live looped music made with the sounds of art! "Brush, spray, splat, poof!"

Mystery Box of Stoke!

Jess from The Bucket List Family gets a special surprise

Mannequin Challenge

20+ Creators collaborating in a classic viral trend

Flash Tattoos

Face Painting

The Wrenegade Effect

Approx followers across all Creators' Instagram, TikTok, Youtube, Facebook, and live podcasting channels
viewers' eyeballs reached across all content!
Authentic artists crafting & sharing coverage of the event through Stories, hard posts & live streams across various social platforms
Instagram, TikTok, YouTube, Facebook, Spotify, Facebook
Likes, Comments, Interactions, Shares, Clicks,
Reactions, and Saves

Top Creators

2.5M+ Impressions

The Teton Juggler
1.6+ Impressions

Abby Wren
1.1M+ Impressions

The Bucket List Family
1.9M+ Impressions

Wade Holland

Mountain Games Show

602K+ Impressions | 20K+ Engagements | 530K+ Reach

This year Wrenegade Media produced the first ever daily Mountain Games Show, with pro athletes and creators. Two teams went through a gauntlet of mountain knowledge and physical challenges to determine a winner with prize money going to POW and High Fives Foundation. Each day, Wrenegade Media produced a recap video.

The content was produced, edited, and published live while on the ground at the GoPro Mountain Games, providing real-time value and awareness for the CoLab and the game show for those at the games, as well as those watching online.