Visit Oxnard
A short film propelled by social and live activations to promote the town of Oxnard and its rich taco culture.
case study:
A creative approach to highlight Visit Oxnard’s Taco Trail Mobile Pass.
A Taco Story uses comedy, culture, and a creator-forward style of storytelling to deliver award winning results.
Let’s Taco About it!
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Theatrical Run
Wrenegade helped Visit Oxnard creatively develop, create, and strategically promote the short film that was then shown in AMC Theaters across southern California as preview programming. It was then released through high impact social media accounts, such as former Miss California, Natasha Martinez and adventure personality, Wade Holland.
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Recognition
A Taco Story was selected as a People’s Telly Gold Winner and a PLATINUM Award Winner in the 2023 AVA Digital Awards, celebrating excellence in digital creativity and branding strategy.
"THIS COMEDIC ROMP THROUGH OXNARD SHOWS NOT ONLY THE HUMOR OF TACO CULTURE BUT ALSO THE SCOPE OF OXNARD'S TACO SCENE. IT HAS ME JONESING TO HIT THE TACO TRAIL." - José R. Ralat, Author of American Tacos: A History & Guide
"WE’LL TACO BOUT TACSNARD ALL YEAR - A MUST SEE!" - Napier, Tastemade
