CASE STUDY:

The GoPro Mountain Games

When the 2020 Mountain Games were cancelled due to the pandemic, Wrenegade found a way to keep the spirit of the mountains alive. In 2021, with the return of the games, they brought something new.

Following the successful partnership with GMG as part of Wade Holland's Award-Winning Viral Series: The Great Indoors, he was approached again by the Vail Valley Foundation to disrupt and reboot the way the Mountain Games are presented and experienced around the world (by those who were and were not in attendance).

Video Content Production

On the Ground Impact

  • -2.42M+ Content Views

    -20,545 Social Engagements

    -Wade + Abby represent 18.3% of total audience of Invited Creators, but were responsible for approx. 87% of total reported in-event Reach

  • Created and produced segments for OutsideTV and the daily GoPro Mountain Games LiveShow. Wrenegade’s original programming was the most watched and engaged segments from OutsideTV’s coverage of the Mountain Games.

  • Abby was 1 of 4 women featured in a dedicated episode of the 4 ep. “She Explores” Mini-Series Podcast. Total Show Impressions: 120k. Total Show Downloads: 18.7k.

After three successful Mountain Games collaborations, Wrenegade brought an elevated and multi-faceted approach to the 2023 event. They helped architect and creatively produce Mountain Games' first ever Creator Studio and Stage, The CoLab Stage.

As creators themselves, Abby and Wade understand the power of creator propelled media coverage. When creators activate together, especially in a collective effort, the results can be exponentially explosive.

For the 2023 Mountain Games, Wrenegade developed, managed, and executed a creative studio with a public facing stage dedicated to interactive, creator-focused activations. There was also a separate space dedicated to media creation and delivery for creators.

Online Creator Impact

  • Approx pieces of content created from Instagram, TikTok, Youtube, and live podcasting

  • Across all content! Approximate reach from a variety of selected creators' channels

  • Likes, Comments, Interactions, Shares, Clicks,
    Reactions, and Saves

  • TikTok, Facebook, Instagram, YouTube, Spotify, Snapchat, Pinterest, OutsideTV, El Matador network, Firefox

  • our Creators crafting and sharing coverage of the event through Stories, hard posts & live streams across YouTube, Instagram, Facebook, and more!

  • of authentic content & promotion shared worldwide!