Case Study:

Visit Tuscon

Telling the story of Tuscon through art & adventure

strategic social marketing

Experience the vibrant soul of Tucson through Abby's artistry in this powerful portfolio piece, centered on the world-renowned All Souls Procession—the largest Day of the Dead celebration outside of Mexico.

This project delves into the heart of the community by telling the stories of two local homicide survivors, emphasizing the significance of the festival in honoring and remembering loved ones. Abby's creative vision not only brought Tucson's unique identity to life but also produced compelling visual content for Visit Tucson, blending social storytelling with strategic marketing through video and photography.

Phase 1: ART

Phase 2: ADVENTURE

Meanwhile, Wade Holland turns his “adventure lens” on Tuscon, bringing to life the city's surprisingly rich outdoor recreation. From mountain biking on Mt. Lemmon, to exploring Saguaro National Park, to capturing the beauty of the Sonoran Desert - it’s wild magic!