A top performing campaign for Noosa Yoghurt using quirky on the street TikTok video to encourage others to “live more boldly!”

Wrenegade worked with Noosa to develop a catchy series of on-the-street hosted videos encouraging pedestrians to step out of their comfort zone. Hosted by Wade Holland, videos included moon shoeing on Venice Beach, big wheel races on Santa Monica Pier, and the ultimate 90’s kid dream of getting SLIMED in public.

The series was used as a part of Noosa’s larger campaign, New Year, Unboring You, and was distributed on TikTok with several of the videos reaching virality and earning features in AdWeek. A guerilla-style approach with big results.