A social forward campaign championing Miami’s vast outdoor recreation and world renown art scene.

Miami’s CVB has had a challenge communicating it’s impressive outdoor recreation to the public, while it boasts as being the only city in the United States to have two National Parks and the only coral reef system in the United States right in it’s own backyard.

Wrenegade was hired to bring a fresh energy and creative approach to highlight the “wild side” of Miami and its world renown street art through the lens of an outdoorsman and artist. This was a social-first campaign with media used for Miami’s own marketing assets.