An artful partnership between Adidas Terrex, Abby Wren, and the GoPro Mountain Games. This multi-year partnership featured a combination of live event activations + digital content distributed through Abby’s social channels.

Abby used inspiration from Adidas Terrex jacket designs and topographic imagery to design a custom body paint makeup look on herself starting in the urban city center of Los Angeles, and transformed as she hiked into the surrounding San Gabriel Mountains, showing the versatility of the gear and artistry together.

This was complimented by a live activation at the GoPro Mountain Games in Vail, Colorado where Abby hand painted Adidas Terrex hats for attendees to further share the powerful synergy between the outdoors and artistry.