A partnership with Columbia Sportswear and Matador Network.

Wrenegade worked with Matador Network to develop a creative campaign to highlight Columbia’s Omni-Heat Infinity Jacket. As a former competitive-skier and adventure creator, Wrenegade’s founder, Wade Holland, has tested his fair share of gear over the years, so this was a perfect integration to test the jackets through an over-the-top gauntlet of cold temperature challenges in Alaska. This also created an opportunity for Columbia to utilize Wade’s social channels for distribution which was a bit cooler than your average product endorsement!

The campaign won multiple awards including a Gold Telly, Platinum AVA, and IAC’s Best Retail Online Video.